About Caralumi
What We Do
Caralumi is a digital growth consultancy built for business owners who need more than just clicks — they need momentum. We specialize in paid advertising that doesn't just make noise, it moves numbers.
From boutique resorts to fast-scaling brands, we craft full-funnel ad strategies designed to attract, engage, and convert. Our data-backed, creatively-led approach delivers more than visibility — it delivers results.
Why We're Different
Cross-border savvy: As a Canadian-founded consultancy working with both U.S. and Canadian clients, we understand the nuances of growth across geographies — and how to tailor strategies that hit home in both markets.
Ad-first, but not ad-only: Paid social is our specialty, but our real value lies in thinking holistically — from brand story to analytics infrastructure.
Systems over chaos: You'll never wonder what's happening or where your dollars are going. Expect proactive reporting, tight campaign tracking, and clear strategy calls — always.
Meet the Founder
Hi, I’m Nicole — founder of Caralumi and your strategist-in-chief. I launched Caralumi after years of working behind the scenes for tech startups, agencies, and media brands. I saw too many founders pouring money into platforms without a clear plan — or worse, with no system to learn what worked. Caralumi was born from the belief that smart marketing isn’t about throwing spaghetti at the wall. It’s about building feedback loops, clarifying what’s converting, and doubling down on what works — with style.
What’s Next?
We're currently focused on high-impact ad packages but we’re always open to collaborations with founders who want to think big and move fast. If you’re scaling and looking for a true growth partner, let’s talk.
Caralumi Philosophy
Corals cover less than 1% of the ocean floor, yet they’re home to over 25% of all marine life.
Small on their own, but as part of a thriving system, their critical value far outweighs their size. Corals embody deep wisdom, and our name channels it: Karang (Indonesian for coral) + lumi (Latin for illuminate).
At Caralumi, we illuminate your strategic growth opportunities, evolving and nurturing your digital presence. From intricate multi-funnel strategies across interconnected platforms to targeted single-polyp promotions, we strike with precision—reaching the right audience, every time.
What’s the 1% of your business, the overlooked polyp, slowing you down? Let’s illuminate it together.